Walking right into the topwater party, the Team Ark Topwater Popper 70 took all the finest qualities of a great popper and molded it all into one. A deep front lip cup pushes plenty of water to call the big bass from a distance and get them to investigate. Easy to cast, the tight walking action, and the correct angle of tail down lay in the water, put the Team Ark Topwater Popper 70 high on list for anglers looking for the best attributes in a popper at an economical price. Keep the bass breaking the surface without breaking the bank. With a deep color palate to provide a perfect forage match at any watershed, the Team Ark Topwater Popper 70 took professional input and has made matching the hatch in the lower 48 as easy as it gets. A razor sharp rear feathered Mustad treble hook provides extra fish tantalizing action to an already realistic offering that bass simply can’t resist. Next time you want to fool the stubborn ones, hit the water with the Team Ark Topwater Popper 70 and show them the closest thing to the real thing they have ever seen.

A versatile worm perfect for both wacky rigging and power shakey head fishing, the Xcite Baits Slim Gem Worm features an egg sack in the middle of the bait to prevent the hook from tearing through the plastic as easy. Designed with a bulbous head that tapers down to a skinny tail, this worm has a flat underside and ribbed texture top side that accentuates its unique quivering action. As with all of Xcite’s soft baits the Slim Gem Worm is made with no salt and injected with their proprietary blend of high floating plastic, so it stands straight up on a shakey head and descends with a slow tantalizing fall when rigged weightless. Available in a variety of colors that perform in a range of fishing conditions and water clarity, the Xcite Baits Slim Gem Worm is loaded with Xcite’s X-factor attractant to call fish in from greater distances. Proudly Made in the USA!

Designed by the 2013 Bassmaster Classic Champion, Cliff Pace, the V&M The Blade Jig delivers the vibration and baitfish-imitating profile that triggers strikes from predatory bass in open water or around cover. Crafted around a razor-sharp 5/0 hook, The Blade Jig features a front blade connected directly to a large eyelet on the head for instant activation, a robust snap line tie, 3D eyes, and a finely detailed silicone skirt that pulses and flows to make fish react. Highly productive when matched with your favorite soft-plastic trailer, The Blade Jig also comes equipped with a special lock-down bait keeper that sports multiple ribs to ensure an ultra-secure hold on every cast and retrieve. Made in the USA and available in several productive colors, the V&M The Blade Jig is a stellar choice anytime you need to effectively cover water in a hurry.

When pressured targets go on high alert, the ExoNed Jig Head is the delivery system engineered to penetrate their defenses. Its stand-up design deploys your soft plastic ned bait in a perfectly vertical position, broadcasting a lifelike distress signal that predators at any depth can't ignore. Operate it on spinning gear, and even the subtlest drag triggers the quivering action that forces a strike.

Uniquely engineered to never stop moving, the 6th Sense Boosa Ned Worm 3.3” is a bite-sized finesse worm that packs a huge punch with a bulbous tail that shimmies and shakes with very little rod input. Purpose-built to fit the small sizes of the 6th Sense Divine Ned Rig Weedless Football Heads, the compact 1/0 hook perfectly fits the Boosa Ned Worm and the football head shape creates a natural presentation that even pressured fish can't resist. Designed to entice bass to eat even when they aren’t hungry, the 6th Sense Boosa Ned Worm 3.3” features a fully ribbed body that delivers maximum action, excellent flexibility, and allows scent to remain on the bait for many casts after application.

If they can't see it, they'll feel it. A single blade built for maximum thump and flash in cold or stained to dirty water. Slow-roll it through the strike zone and let the vibration do the work. Mustad UltraPoint hook included — because you only get one chance.

Neko: Featuring a light wire specifically designed for wacky and neko rigs, the BKK Wacky Neko Hook utilizes a super slide finish that ensures effortless hook penetration with minimal pressure. Built with a razor-sharp hook point that pierces a fish's mouth with the lightest of bites, the Wacky Neko Hook is constructed from BKK's Hyper Carbon Steel that's 25% stronger and 30% harder than traditional high carbon steel hooks. Built with an epoxy-sealed hook eye that prevents line slippage with braided lines, the BKK Wacky Neko Hook enhances finesse presentations and makes catching finicky fish a whole lot easier. Offset Worm: Designed for Texas-rigging shads, flukes, and creature-style soft baits, the BKK Armor Point Offset Worm WG Hooks leverage an enhanced z-bend at the eyelet for quick rigging, increased holding power, and less bait damage. Featuring BKK’s upgraded Hyper Carbon Steel (HCS01) wire, the best-in-class material is 25% stronger and 30% harder than previous generations with a finely tuned custom steel formula that’s been refined to outperform the competition. Equipped with an extra-sharp needlepoint to drastically improve your hook-up ratio, each hook includes a Super Slide coating that delivers lightning-fast hook penetration so you can capitalize on every bite. The ultimate all-purpose bass fishing hook, the BKK Armor Point Offset Worm WG Hooks are built around a medium-wire and cold-forged shank for exceptional strength and durability.

The Xzone Lures Muscle Back Craw is packed full of features that will help anglers put more fish in the boat. Crafted with a distinctive cross-ribbed body, as well as, small side leg appendages, this combination of features produces a unique sonic signature and vibration in the water that bass can’t refuse. Its textured claws are also fitted with a cupped outer edge that allows the Muscle Back Craw to provide a very enticing swimming action when used on a variety of rigging techniques as well. Poured with specialized plastic formula that forces the claws to float up when at rest, this allows it to mimic the defensive position of a real crawfish and deliver an ultra lifelike presentation. Extremely versatile, the Muscle Back Craw can be used for flipping, pitching, punching, Carolina rigging, or as a jig trailer. It is also infused with super fine salt and a special scent formula that adds an extra level of attraction and makes fish hold on longer once they strike. Available in an array of colors to help you match the hatch, the Xzone Lures Muscle Back Craw has what it takes to become your new favorite craw bait.

An accessory that no anglers tackle box should be without, the Ark Fishing Weight Stop prevents your weights from sliding down your line to create a compact presentation ideal for flipping into heavy cover. Made from a proprietary blend of highly durable plastic material, Ark Fishing Weight Stops are built to last with a design that is 5X tougher than the competition.

What angler doesn't love stickers?

"Simply a fish-catcher of any creature that swims, the Catch Outdoors Jack Slap Tungsten Tail Spinner is a realistic baitfish imitator known for catching a wide range of species and perfect for vertical jigging over schooling or suspended fish. Built from a high-density tungsten alloy, this compact lure weighs a lot for its smaller profile so it can be cast long distances and used to cover tons of water with efficiency. Featuring a premium duo lock snap with three separate line tie positions, anglers can quickly adjust the vibration of the Jack Slap to better match the mood of the fish. Powered by a sticky sharp black nickel VMC treble hook and a color-matching rear Colorado blade, the Jack Slip creates tons of thump and vibration from its rotating blade to call predators in from great distances. Complete with realistic scales, 3-D eyes, mouth, and gill plates, the Catch Outdoors Jack Slap Tungsten Tail Spinner delivers modern innovation in a range of color options that provide maximum flash and attraction."

"Built to succeed where traditional hollow body frogs fail, the Toad Thumper Swamper Walkin' Frog is made using proprietary super-soft plastic material and a zero-line contour body to provide excellent collapsibility and improved hook-up ratios. Designed to come up and over all kinds of cover with ease, the specially angled nose and flat belly construction help prevent body roll that is commonly seen with frogs with a keeled belly. Featuring streamlined legs and a unique body design to enhance its walkability, the silicone leg material is positioned away from the hook points to prevent fouling during a hookset. Complete with a custom leak stop plug to limit water intake for maximum action and performance, the Toad Thumper Swamper Walkin' Frog is engineered around a custom frog hook that places the hook angles on top of the body for a superior hook-up ratio."