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Fishing simplified

A fun and affordable way to discover new products and learn new techniques.

4,072,872 boxes shipped and counting.

Happiness in a Box


  • Perfectly paired

    lures and tackle

    delivered monthly.

  • Exclusive &

    limited edition

    fishing stuff.

  • How-to videos,

    expert content,

    contests & more.

  • Up to

    40% off retail

    plus member perks.

Happy Customers

Happy Learning

Get pro tips from our curated:

In Box Magazine
How to Videos
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