Happiness in a Box
Swipe to see the happy reasons
Perfectly paired lures and tackle delivered monthly.
Exclusive and limited edition fishing stuff.
How-to videos, expert content, contests & more.
Up to 40% off retail plus member perks.
Pick your #HAPPYDANCE
Free shipping and cancel any time.
Swipe to see box plans
Get about $25 worth of tackle each month.
SPECIES: Bass, Inshore Saltwater, Walleye, Panfish, Catfish, Trout, Ice Fishing.
Get about $40 worth of tackle each month.
SPECIES: Bass, Inshore Saltwater, Walleye.
Get premium bass gear each month.
Earn free account credit & discounts when you buy gear through our shop
Rods & Reels
Swag & Gear
Get pro tips from our curated: