Twelve doors. Twelve lures. Behind each one: the bait, how to rig it, and how to fish it. Open the door that matches the day on your calendar. No peeking… okay, maybe a little.
OPEN A DOOR
Team Ark Squarebill Crankbait
Carefully blending stunning cosmetics with strike-inducing action, the Team Ark Squarebill 57 Crankbait is the result of extensive input from Team Ark’s top pros. Paying incredible attention to detail, the Team Ark Squarebill 57 Crankbait has all the features you would find in a top of the line crankbait at a portion of the price, keeping your weigh bag, and wallet fat all season. It is crafted with custom colors, Mustad Triple Grip Hooks, and a weight transfer system that will have you thumbing your casts so they don’t land in another zip code. Almost silent, the unique low-pitch sound and tight wobble of the Team Ark Squarebill 57 Crankbait is sure to get those lethargic bass to react on slow days when you need just the right action and sound from your crankbait. Quality built from the start, the Team Ark Squarebill 57 Crankbait will keep running true after being crushed by numerous bass and banging off all the rocks and stumps it took to get those bites along the way. Whether you’re on the hunt for a kicker to close out your bag or just want to keep your rod bent with bass after bass, the Team Ark Squarebill 57 Crankbaits are a proven success in the water.
X Zone Lures Whiplash Shad
Offering an impeccable baitfish imitation, the Xzone Lures Whiplash Shad is made to dart and dive through the water like a scared or injured baitfish and trigger aggressive feeding responses from bass. Featuring an extra long tail, the Whiplash Shad delivers an unparalleled tail swinging action during the retrieve and jerk. Its unique tail design also produces a seductive quivering action when the Whiplash Shad falls on slack line that is perfect for those times when the fish are in a more lethargic mood. The Whiplash Shad can be used on a light Texas-rig or a small jig head, but it produces the most erratic and natural action when fished weightless with an EWG style hook. Offered in a variety of baitfish forage patterns, the Xzone Lures Whiplash Shad blurs the lines between real and artificial.
G-Ratt Baits Vibrating Weedless Jig
Exceptionally versatile and built for customization, the G-Ratt Baits Weedless Vibrating Jig gives anglers the freedom to pair it with virtually any trailer while delivering a wild, erratic hunting action that drives bass crazy. Its interchangeable 4/0 offset swing hook allows you to easily swap sizes to match your trailer of choice, all while enhancing movement and action in the water. Thanks to its weedless swing design, this jig is made to power through thick grass, submerged brush, and dense cover where standard vibrating jigs get hung up. Whether you're punching through heavy vegetation or skimming shallow flats, the G-Ratt Weedless Vibrating Jig is ready to go where others can’t.
BioSpawn NeuroHead Shakey Jig
When pressured targets go on high alert, the NeuroHead Shakey Head is the delivery system engineered to penetrate their defenses. Its stand-up design deploys your soft plastic worm in a vertical position, broadcasting a lifelike distress signal that predators at any depth can't ignore. Operate it on spinning gear, and even the subtlest drag triggers the quivering action that forces a strike.
V&M Baits Hot Shot Worm
When the fishing gets tough, the V&M Hot SHot Worm will help you get a few more extra bites throughout the day. The Hot Shot features a long slender profile that produces a lifelike twitchy action, which makes it an irresistible meal to fish. It’s also crafted with a high buoyancy plastic that allows it to float horizontally on a drop shot rig and stand up off the bottom on a shakey head for a more natural presentation. The Hot Shot is perfect for those dog days of Summer when the fish are lethargic but need a substantial meal intake to maintain metabolic equilibrium.
Mustad SpinCycle
If they can't see it, they'll feel it. A single blade built for maximum thump and flash in cold or stained to dirty water. Slow-roll it through the strike zone and let the vibration do the work. Mustad UltraPoint hook included — because you only get one chance.
BKK Armor Point Offset Worm & Wacky Neko Hook
Neko: Featuring a light wire specifically designed for wacky and neko rigs, the BKK Wacky Neko Hook utilizes a super slide finish that ensures effortless hook penetration with minimal pressure. Built with a razor-sharp hook point that pierces a fish's mouth with the lightest of bites, the Wacky Neko Hook is constructed from BKK's Hyper Carbon Steel that's 25% stronger and 30% harder than traditional high carbon steel hooks. Built with an epoxy-sealed hook eye that prevents line slippage with braided lines, the BKK Wacky Neko Hook enhances finesse presentations and makes catching finicky fish a whole lot easier. Offset Worm: Designed for Texas-rigging shads, flukes, and creature-style soft baits, the BKK Armor Point Offset Worm WG Hooks leverage an enhanced z-bend at the eyelet for quick rigging, increased holding power, and less bait damage. Featuring BKK’s upgraded Hyper Carbon Steel (HCS01) wire, the best-in-class material is 25% stronger and 30% harder than previous generations with a finely tuned custom steel formula that’s been refined to outperform the competition. Equipped with an extra-sharp needlepoint to drastically improve your hook-up ratio, each hook includes a Super Slide coating that delivers lightning-fast hook penetration so you can capitalize on every bite. The ultimate all-purpose bass fishing hook, the BKK Armor Point Offset Worm WG Hooks are built around a medium-wire and cold-forged shank for exceptional strength and durability.
Black Label Cliff Pace Bug
Designed to be the perfect flipping and pitching bait, the Black Label Cliff Pace Bug features a unique two-sided construction with a ribbed underside to help displace more water and a slick top-side with added lines to make it easier to rig perfectly in the center of the bait. Supplying a fluid and lifelike-fluttering action as it travels through the water column, the Cliff Pace Bug is equipped with tapered front and side appendages that invoke a natural movement even when worked at a slower rate of speed. The beefy plastic body provides extra mass and makes it easier to cast with flipping and pitching techniques, the Cliff Pace Bug even excels as a jig or buzzbait trailer and can be rigged with the slick top side down for easy skipping under docks and shaded pockets. Scented with the sweet ‘bass candy’ aroma, the Black Label Cliff Pace Bug has all the traits and attributes needed for flipping, pitching, and skipping around heavy cover to produce big bites from big bass.
Team Ark Weight Stops
An accessory that no anglers tackle box should be without, the Ark Fishing Weight Stop prevents your weights from sliding down your line to create a compact presentation ideal for flipping into heavy cover. Made from a proprietary blend of highly durable plastic material, Ark Fishing Weight Stops are built to last with a design that is 5X tougher than the competition.
Custom Decals
What angler doesn't love stickers?
Catch Outdoors Jack Slap
Simply a fish-catcher of any creature that swims, the Catch Outdoors Jack Slap Tungsten Tail Spinner is a realistic baitfish imitator known for catching a wide range of species and perfect for vertical jigging over schooling or suspended fish. Built from a high-density tungsten alloy, this compact lure weighs a lot for its smaller profile so it can be cast long distances and used to cover tons of water with efficiency. Featuring a premium duo lock snap with three separate line tie positions, anglers can quickly adjust the vibration of the Jack Slap to better match the mood of the fish. Powered by a sticky sharp black nickel VMC treble hook and a color-matching rear Colorado blade, the Jack Slip creates tons of thump and vibration from its rotating blade to call predators in from great distances. Complete with realistic scales, 3-D eyes, mouth, and gill plates, the Catch Outdoors Jack Slap Tungsten Tail Spinner delivers modern innovation in a range of color options that provide maximum flash and attraction.
Toad Thumper Swamper Walkin' Frog
Made using a proprietary super soft plastic material and zero-line contour body, the Toad Thumper Thumper Poppin' Frog provides excellent collapsibility and improved hook-up ratios so anglers can go toe to toe with the biggest bass in the nastiest of cover. Designed with a large popping mouth to chug and spit water erratically as it walks along the surface, the angled nose and flat belly construction help prevent body roll that is commonly seen with keeled belly frogs. Featuring streamlined legs and a unique body design to enhance its walkability, the silicone leg material is positioned away from the hook points to prevent fouling during a hookset. Armed with a custom frog hook that places the hook angles on top of the body for a superior hook-up ratio, the Toad Thumper Thumper Poppin' Frog delivers maximum action and high performance with a custom-made leak stop plug that helps keeps water out of the frog during fishing.
SHOW US YOUR FISHMAS CATCH
Catch a fish on any bait from behind these doors, snap a photo, and send it in. Yes, it's the dead of winter and your honey hole is probably a skating rink right now — that's what makes it a challenge. Layer up, find open water, and start the new year with a bent rod.
GET FISHMAS IN YOUR INBOX
New rigging videos, tips from the crew, and first dibs on next year's calendar. Straight to you.



